Search Engine Optimisation is the process of getting your website or web page at the top of non-paid web search engines. These non-paid results are often referred to as ‘natural’ or ‘organic’ results. The results are shown on the top search engines like ‘Google’, ‘Bing’ or ‘Yahoo’ etc. according to the evaluation of what the search engine considers most relevant. Since these are non-paid searches, no payment of any kind is involved like the paid search ads.
As for the SEO service provider, he uses the SEO tactics to increase the traffic to a website by placing the keywords on a high search result. Due to the increasing ROI business via the internet, companies are now opting for professional SEO providers to gain high rank on the search engines.
For search engine optimisation to succeed, there are a number of factor SEO Analysts have to keep in mind, and work on simultaneously. It is a combined effort and done well, it can guarantee success.
- On-Page Success Factor: this entirely depends on the website structure to content published, the layout, theme, ads or the coding of the website. The analysts identify if the website is lacking in any department, and which strategy should be used to boost the ranking.
- Off-Page Success Factor: these are the factors dealt directly by the search engines. They judge the websites and deign them worthy or not to be placed at the top of the search engines. This is done to ensure the website or page is indeed as worthy as its author claims it is. The analysts assist by making sure the website is pristine in its looks and content, the ads are reputable and the coding is without kinks.
Website SEO Audit:
As the person on point, the first thing that analyst should do when starting search engine optimisation is to perform the SEO audit of the entire website. The client and their needs define the thoroughness of this task. Some websites do not need to go through them overly, while others may need a meticulous and down to the point analysis to form a plan.
SEO analysts’ key responsibilities:
There are a number of tasks to be performed by the SEO analyst mainly:
- Analyse the content and provide related keywords to optimise the ranking on search engines.
- Coordinate with the clients and provide recommendations to enhance and refine the existing content on the website.
- Have clear goals in mind work out a detailed plan in collaboration with the client to achieve maximum search engine optimisation.
- Use programs like shopping feeds, webmaster tools etc. to get a clear diagnostic image of the progress.
- Monitor the results vigilantly and change the plans accordingly if need be. Be on top of new SEO trends and developments and incorporate them timely
- Coordinate with the clients and start an active link building campaign.
- Since it is a team effort, work closely with the team and clients and communicate as often as possible.
Building clientele and exposure:
A good SEO service provider will help the website gain a higher traffic. It will have a strong and reputed back-link. This will, in turn, result in an increase in clientele, which will be attracted to the kink free, aesthetically pleasing and high-ranking website.
Professional and ethical responsibilities:
Since the bombardment of SEO techniques and applications, Google along with all other search engines are very strict about black hat SEO techniques. ‘Thin’ or ‘Shallow’ content often does not make the cut these days and is often treated as spam. Similarly, cloaking and keyword stuffing could also get the website penalised. Page layout algorithm is set in place to restrict a number of ads on a given page.
SEO has a wide range of tools and techniques. So it is best to practice white hat techniques, and doing a risk-free and candid job that does not get the client in trouble.