SMO (Social Media Optimization)

The use of number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event is referred to as Social media optimization (SMO). OR The process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity is called Social Media Optimization (SMO).

Accessing and Connection with Peoples

SMO help you to connect with peoples in any corner of the world by using your effective social media which can be one of your greatest assets for improving your site’s organic search results.  Connection with more peoples in term of social media like Facebook, Twitter, and LinkedIn etc., you can easily extend the reach of your business and increase opportunities for people to link to your main business page.

Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. OTTUM Sol aims at providing creative, flexible, and well-versed SMO services as Social Media platforms these days are one of the main techniques in marking the credibility and strength of the business.

Tips for Efficient SMO

Hers is the list of some simple and systematic tips for doing well organized SMO for your business website which help in increasing your website traffic.

  • Increase your Linkability

    The process of referring and linking back to your site from other sites or article. Here other sites mean share a link of your site on your social media accounts and article mean blogging a post on other sites and share your link here.

  • Make Tagging and Bookmarking Easy

    You need to do proper tagging and bookmarking for related content only rather than putting your links just anywhere.

  • Reward Inbound Links

    Offer rewards to inbound links by way of mentioning those blogs which link back to your site through permalink. Ambassador or affiliate marketing is one of the well-known method of marketing which offer reward inbound links.

  • Help Your Content Travel

    Authorize and permit your content to travel, first by creating top-notch content and second by submitting it to sites that attract high traffic. It not only generates content but also spreads the words about you. Third party website blogging is one of the well-known examples.

  • Encourage the Mashup

    In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can embed videos from their site has fueled their growth.  Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

  • Be One of Them

    Before marketing your site on a social media or doing social media optimization, always make sure you make a place among those people. First become a user of that social site and then talk about your site. People on social media don’t like foreigners much and refer them as spam.

  • Identification of your Audience

    Initially try to identify your target audience and make 95% of your moves for them only.

  • Efficient and Attractive Content

    Create and develop attractive content that will generate interest among your visitors, and not those which will only make you money.

There are a lot of other “rules” and techniques that we are starting to uncover as this idea gets more knowledgeable and sophisticated.