SMO (Social Media Optimization)
The use of number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event is referred to as Social media optimization (SMO). OR The process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity is called Social Media Optimization (SMO).

Accessing and Connection with Peoples
SMO help you to connect with peoples in any corner of the world by using your effective social media which can be one of your greatest assets for improving your site’s organic search results. Connection with more peoples in term of social media like Facebook, Twitter, and LinkedIn etc., you can easily extend the reach of your business and increase opportunities for people to link to your main business page.
Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. OTTUM Sol aims at providing creative, flexible, and well-versed SMO services as Social Media platforms these days are one of the main techniques in marking the credibility and strength of the business.

Tips for Efficient SMO
Hers is the list of some simple and systematic tips for doing well organized SMO for your business website which help in increasing your website traffic.

There are a lot of other “rules” and techniques that we are starting to uncover as this idea gets more knowledgeable and sophisticated.